In 2021, Off Mnu was entrusted with capturing the visuals for its US launch campaign. Our creative journey commenced with the development of fun and delightful recipes that highlighted OmniFoods as a versatile, juicy, and delicious alternative protein. We emphasized the endless culinary possibilities OmniFoods offered, making plant-based eating both exciting and accessible.

In a bid to boost interaction, we produced scroll-stopping portrait videos for Instagram Reels, depicting how OmniFoods makes plant-based eating an enjoyable and flavorful adventure. These visuals were crafted to appeal to both existing plant-based consumers and a broader audience, demonstrating that plant-based alternatives could be equally, if not more, delicious than conventional options. indulgence and refinement.