This refreshed visual identity was then translated onto retail packaging – particularly, we designed an iconic, colorful cup as a visual signature to hold its bites and chips. The cup was conceived to allow consumers to pair fresh ingredients such as yogurt, milk, and nuts with ease, thus creating their own delightful breakfast and snack bowls. The packaging design would stand out on shelves, beckoning to the youthful, health-conscious consumers on the hunt for something fresh and exciting.
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The new logo employed a playful twist on the coconut shape to convey the excitement of its coconut-based products, a concept that was relatively new to the local market. This innovative visual identity infused momentum to Cocoparadise’s growth and expansion into prominent retail locations such as Citysuper, Slowood, and Louder in Hong Kong. The brand’s popularity has driven it to reach the significant milestone of expanding overseas into the Thai market.