Our mission was to create a brand identity that encapsulates its core principles. We curated a tranquil, milky color palette, led by a signature lilac purple, to reflect peace and calmness. This aesthetic was adapted in all branding tools to maintain its visual identity.

To begin 2024, we refined Onju’s candle packaging to perfectly align with its rejuvenating and soulful brand image. The packaging features soft colors and round-edged typography which evoke together a sense of self-assurance and acceptance. This thoughtful design constructed a consistent consumer experience that is serene and loving.

Our photography and creative direction captured the essence of Onju’s mission, highlighting the calming nature of its candles and chocolates. Through inspiring social media content, we spotlighted the brand’s dedication to self-care and well-being, inviting audiences to savor moments of tranquility.