Our collaboration began with the development of a robust brand strategy, designed to elevate South Lane’s image and communicate their core values. The visual identity we crafted drew inspiration from the elegant curves of their new Mid-Levels site, resulting in a look that integrated slight rustic charm with a contemporary touch.

In line with their eco-conscious philosophy, we also designed food packaging that cares about both the environment and aesthetics. South Lane's plastic-free eco-packaging, along with proactive and consistent recycling activities, is solid proof of its truly sustainable ideology.

To further amplify their brand, we curated comprehensive visual assets that captured the essence of South Lane’s offerings, from their dairy-free drinks to their fresh, seasonal produce. Sparking conversations was our ultimate goal, one that was coherent with what South Lane has been aspiring to do.

Through a profound understanding of South Lane’s vision, Off Mnu has crafted a cohesive and compelling image that harmonized with their ideologies. Envision laid-back, afternoon conversations flourishing within many more communities as South Lane continues to expand.