PREMIUM AND ORGANIC DELICACIES

BRANDING

PACKAGING

Redefining elegance of every visual and tactile interaction—dedicated to the sweet, guilt-free indulgence.

CLIENT

THE CAKERY

About

Treat yourself in the way you should.

THE CAKERY, a premium Hong Kong-based bakery, prides itself on a health-conscious approach to sweet delicacies. Renowned for its impeccable selection of organic, sugar-free, gluten-free, and vegan-friendly cake, THE CAKERY is committed to satisfying the sweet tooth with the least compromises of health. “You are what you eat” stands as the brand’s overarching manifesto, guiding its diligent effort behind each dessert, all overflowing with the love of nature.

A simplified, effective tool of communication.

Off Mnu was entrusted with the rebranding of THE CAKERY's logo, along with a revamp of its visual assets and retail packaging. We approached the logo with classic accents to evoke intimacy and elegance, thereby embodying the brand’s refined image.
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Viewing packaging as the first line of tactile interaction, we aimed to create an experience that harmonizes with the rebrand while provoking anticipation. Our design principles were centered around the use of eco-materials and the adaptation of the brand’s distinct color palette. From the first touch to the subtle color combinations, every element was well-thought-out to elicit a delightful unboxing experience.
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Our collaboration enhanced the visual allure of THE CAKERY’s offerings and reinforced their commitment to providing a premium, healthful indulgence. As the brand progresses on its successful journey, we aspire for our designs to impart just a little extra touch to every experience.