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BOTTLED SILK-STOCKING MILK TEA

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Recreating the silky, milky legacy for the new generation.

CLIENT

KAM YEE SIU

About

Rich, complex flavors presented innovatively.

Kam Yee Siu’s Hong Kong-style “silk-stocking” milk tea has been enchanting palates for over three decades. With an unwavering commitment to the authenticity of taste, Kam Yee Siu crafted a bottled version of its recipe that is both a nostalgic tribute and a modern delight.

Showcasing legacy through a modern lens.

Off Mnu was honored to partner with Kam Yee Siu to elevate their social media presence through chic visuals and Instagram Reels. We thoughtfully employed a palette of sharp, vibrant colors to seize the viewer's eye at first sight. Our creative vision was to reflect the alluring essence of Kam Yee Siu, associating their milk tea legacy with the youthful, energetic audience.
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We even showcased the versatility of this delicate beverage by reinventing how it could be enjoyed, not just as a standalone delight but also as a key ingredient in dessert recipes. This content strategy highlighted Kam Yee Siu’s innovative and ever-evolving mindset.

A thriving legacy for centuries to come.

Our visuals captured the very essence of Hong Kong’s elegance, paying homage to the deep cultural roots of milk tea in the city's rich culinary heritage. To us, Kam Yee Siu is a timeless custodian of the legendary milk tea tradition. The digital showcase we created invited the audience to appreciate its mission and values as we do.
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