KATSU SANDO POP-UP CONCEPT

BRANDING

RESEARCH & DEVELOPMENT

OPERATIONS

CONTENT

Sparking waves in the neighborhood with juicy, fun-filled Japanese sandos.

CLIENT

SANDO BĀ

About

Bringing exciting flavors to local consumers.

Sando Bā introduces the authentic essence of Japanese katsu sando to the vibrant food scene of Hong Kong. Specializing in affordable wagyu katsu sandos, this pop-up concept vitalizes a beloved Japanese delicacy, making it accessible to a broader audience. Its innovative culinary venture was on full display through the use of ImpossibleTM meat, as it rose to become the first in Hong Kong to offer plant-based katsu sandos.

SERVICES

branding

Concept Development

Brand Naming

Brand Strategy

Visual Identity

Collateral Design

Photography & Creative Direction

OPERATIONS

Operations Management

RESEARCH & DEVELOPMENT

Recipe Development

Food Pricing Strategy

CONTENT

Social Media Visuals

A playful look to meet the experimental attitude.

Sando Bā's brand strategy exuded a playful yet inviting vibe, perfectly aligning with its mission to become a welcoming neighborhood eatery with big dreams. The visual identity crafted for Sando Bā embraced simplicity and affability. Focusing on the natural beauty of the sandos, the creative direction eschewed flashy colors in favor of a more grounded aesthetic, fostering authentic connections with diners.

Unprecedented love from industry partners.

The brand made a remarkable debut at PMQ's Taste Kitchen Incubator Program, where it operated a pop-up restaurant for four weeks. During this period, Sando Bā served over 1,400 guests and attracted significant social media attention with over 10,000 profile visits in the month. Building on this success, Sando Bā's signature wagyu and ImpossibleTM katsu sandos landed in the famous Omotesando Koffee at Lee Tung Avenue, Wan Chai in the summer of 2019.

Through comprehensive concept development, strategic branding, and effective visual storytelling, Sando Bā firmly established itself as a beloved culinary destination that welcomes every customer for juicy, tasty bites.